SEO optimization is very important because

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Structure. Let's see how to do it. Create the structure of the article When we have clearly understood all the topics to be covered in the pillar post, we certainly cannot write them in bulk but we have to organize them in what is called the "article structure" . A good structure of the text, in fact, will help both our readers to better orient themselves in reading, and Google to "read" our content and understand what it is about.

The most effective structure for writing a pillar post is that of the inverted pyramid , Specific Database a technique that takes its cue from the world of journalism. Through an inverted pyramid structure we are going to present our contents highlighting the most important information – i.e. those that best respond to the search intent – ​​at the top and adding increasingly detailed and specific information as we go down. In this way, we will have an article structure that will deal with the topics following this scheme: Main information Important background information Secondary information Extra info.

We can then add an introduction to this structure , which welcomes readers into the reading they are about to do and which perhaps explains what topics they will find in the article. We can also insert a conclusion , where to make a summary.