Sony didnt bother asking NFL for rights

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On J.R. Richard Jersey  Christmas Day people will celebrate the joy of the holiday season by flocking to the movie theater to see ... . How uplifting!Those in the theater will also get to see some actual NFL action, because Sony, , didn't bother asking the league for permi sion.Perhaps thats why the filmmakers felt comfortable using real NFL game footage in the film and its TV trailers without consent from the league. Fair use of copyrighted material for storytelling does not generally cover commercial usethis is why the HBO TV series , for example, used NFL logos in the episodes but scrubbed them from show Craig Biggio Jersey  trailers. But Sony had to figure the NFL wouldnt take on the PR hit of going after the movie over copyrights.So basically Sony decided to call the league's bluff.The league was involved in a ma sive lawsuit with former NFL players, settling for millions and millions of dollars, and dealing  Hector Rondon Jersey with loads of bad publicity.  Suing a movie company to keep them from using NFL footage in a movie about concu sions wouldn't be a good look, even if it's well within the league's rights to do so.Also of note from Vrentas piece on the movie:No Andy Pettitte Jersey  one from the NFL, to the knowledge of a Sony spokesperson, has seen the movie yet.NFLPA spokesperson George Atallah said the union is "encouraging players to see" because it is "a teaching tool for them about the not-so-ancient history of how the league mismanaged a serious health and safety i sue."Roger Goodell is staying on me sage when asked about , saying "Were Jose Cruz Jr. Jersey  not focused on a movie, were focused on continuing to make progre s."Reviews of are already trickling out. cornerback already saw the movie while quarterback says he The response from the public -- in terms of Christmas Day dollars spent at the box office -- should be interesting.