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How to evaluate the CTR of your Google Adwords campaign? SEM , Traffic This is a recurring question from my partners and clients: “what is the average click rate in SEM? (search engine marketing). The CTR: Philippine phone number list kezako? To begin with, what is CTR.

This acronym stands for " click through rate " and refers to the ratio between the number of times an ad is displayed and the number of clicks it generates.  links by click and not by display, this famous CTR is a guarantee of quality (quality of writing of ads, targeting, choice of keywords, etc.). It is very difficult to give an average CTR because some sectors of activity work better than others and in general.

The more a product or service is specific, the more its CTR is likely to be high. It should also be remembered that the number of long queries (known as long train), that is to say made up of several keywords, increases from year to year, thus favoring very specific answers. It is therefore necessary to operate a meticulous work of association (and exclusion) of keywords to aim for.