A common practice is to have an "incoming" expert editor

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the thematic plan, sets deadlines, explains how to better organize the text, what style to choose, and finally edits the drafts. For example, most people who have not been professionally involved in journalism or copywriting find it necessary to start the text with a lengthy introduction that reduces the audience of the post by seventy percent. If your PR manager or press secretary can oversee the blog on their own, you can get by with internal forces.
  
Often, due to being busy, employees cannot prepare publications on their own, although they understand what they should talk about. A solution option is a short conversation-interview with an editor or a journalist. The text itself can be written in the first Specific Database person, as an interview or in explanatory journalism format (the main thing to know about...). Another option is to use the services of a content marketing agency.



It will cost more, but the cost of services will most likely include promotion, so the result will probably appear faster. Whoever is involved in the preparation and editing of texts, the employees of the organization themselves will talk about their work. Find those in the company who are interested in sharing experience, and allocate some working time for this. Eight editing tips The main rule: do not look at everything through the eyes of the reader.