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Indirect competitors This includes companies that provide different products or services, but that can target a similar target audience or market segment . In this way, competition occurs when attracting customers. Tertiary competitors In this case, it can be said that they are potential competitors . This is explained by the fact that they are companies with different products and target audiences, but that bear a minimal similarity . , they can expand their market share and become direct or indirect competition. Study and compare each of the companies Once this first approach to your competitors has been made, it is time to thoroughly analyze each of the companies.

It is important to focus on aspects such as: Target audiences; Mission and corporate vision ; Values ​​; Service policies and customer service ; Customer experience approach .  results Phone Number List and detect which are the most important competitors . It is advisable to pay more attention to these, but that does not mean that you should discard the others. As you know, there is always the possibility that in the future they will transform into competition . analyze prices One of the key elements when competing is the formulation of the price of the product or service since it is one of the most important differential values. Therefore, it is essential to carry out an in-depth analysis of the costs and promotions offered by your direct competition.



With the internet and the growth of the digital market, customers have the possibility to easily compare different offers and they do: 9 out of 10 people research prices before buying to get the best deals. Did you know that the perceived fairness of the price increase reason is the second most important factor in how customers react? Knowing the prices of your competition will give you clarity when making decisions about the cost of your products in the future . Identify SEO strategy If you take into account what are the main indicators to analyze from the competition, the next step is to investigate the online behavior of brands . Taking into account the new behaviors of the online customer, it is essential to pay attention to the strategy and SEO positioning of the competition . At this point, it is essential to analyze the most prominent keywords in the market.