How could Google measure engagement?

Maisaakter

No AI to automatically manage search results ranking However, if AI saves time, practical cases, such as translation, are not yet up to the task. Personalities like Elon Musk and Stephen Hawking are also warning about the pitfalls of AI. Is Google ready to let go and let the AI take control of its engine? Not yet. When it comes to processing its search engine results, Google does not want machine learning to be directly involved in ranking search results. Indeed, this represents too great a risk for the engine. Even if some positioning factors are self-explanatory, most current AI systems are quite obscure. Impossible to modify them punctually.

Thus to the question “how to make a machine apprehend human intuition? the experts cannot answer with certainty. However, Google makes it a point of honor to improve the quality of its search results. To do this, Search Quality Raters rate the search phone number list results and automated systems send signals to the algorithms. Measuring the quality of search results with clicks With the emergence of its Chrome browser, Google started measuring clicks in search results. They can also be observed in the Search Console. Inconclusive tests were conducted to test the impact of this criterion. If Google wants to test whether a result is in the right place, it can use click-through rate metrics. The more a search result is acclaimed via a higher the click-through rate, the more it deserves a high position.



The AI can determine this based on the cases encountered. It would then suffice to measure the engagement to conclude whether the result was interesting for the user or not, from the data we have via web analytics. However the engine is not supposed to access it. 1. How to increase your click-through rate naturally? You should start by identifying your target and understanding their needs. This builds a page that will better respond to user intent and keep them on the page longer. Then, we write the ideal hook in the results in order to encourage the click. This hook is tested several times and evolves according to the competition. Performance is measured via Google Search Console which provides information on clicks to its site.