B2B influencers are disruptive in 2023

阿曼蒙多

B2B influencer marketing is a sleeping giant that will redefine the word disruption in 2023 and drive sales. In recent years, we have seen the influencer industry mature at an accelerated rate since its inception. And while influencer strategies are already widely adopted in the broader B2C context, they are now gaining traction in B2B as well. The question is no longer whether you should do anything with B2B Influencer as a business, but rather how you can achieve maximum results by incorporating Influencer into your broader B2B PR strategy. Rapid growth of the B2B market Globally, interest in influencer marketing is increasing dramatically.

Since 2019, the market size has more than doubled , reaching a record market value of $13.8 billion in 2021. For B2B influencer marketing specifically , this market was estimated to be worth $4.6 billion in 2020. And that will usa phone number list only increase. Partly because 70% of the B2B target group has significantly increased their use of mobile devices in the last 2-3 years. It's now common knowledge that influencers drive buying decisions in every industry. B2B decision makers are looking for content, both their own and adopted. And regardless of the product or service, they need tastemakers for that content. But if you sell to companies, your influencer strategy requires renowned experts.



Give your client a nudge in the right direction All the power of a CRM multiInbox connection Open your free account Insights from practice Our experience shows that the best B2B influencers are often the employees . Something that probably does not surprise, since the employees are the perfect 'influencers'. They can demonstrate like no other that a company is credible and trustworthy. In addition, employees give products or services a face while addressing the target group in a personal way. While it can be challenging for companies to undertake such a B2B influence process, it offers an excellent opportunity to increase a company's credibility, image and influence. It also helps build trust at a time when fake news and misinformation are easily spread.