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During your research and keyword analysis, you've noticed that certain products have a lot of potential, but only in certain months. Thanks to such knowledge (gained in advance, of course), you are able to prepare a given group of products and distribute advertising budgets so that they guarantee its promotion through many channels in the right period. potential at a key moment for a given product. In order not to be groundless, I will present you an example of such work done for one of our clients.
During reasearch and keyword analysis, we noticed that products from the "wallets" group in the client's store have a huge sales potential during the Christmas period. e-commerce SEO audit In addition, the analysis of queries for the most important keywords in this group of products showed a significantly greater interest in this type of products during the holiday china phone number list season. Having this information in advance, we were able to start actively promoting the most important products for this group already at the "interest" stage using appropriate messages.
As a result, we significantly accelerated the sales season of products from the "wallets" group at our client's, while significantly increasing their sales, and the product group itself turned out to be the most profitable in December! e-commerce SEO audit Topical Authority In 2013, Google introduced an update called hummingbird, which changed the way we approach the so-called. saturation of content with keywords. Until the Hummingbird update, Google analyzed content only using keywords that appear in it.
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