who are documenting themselves

SpecialDatabase

The most important thing about email marketing I've often wondered what is most important when sending a newsletter… and the answer lies right outside the newsletter! The graphics of the newsletter, the content, the time or day you send it are not so important.

The thing that matters most is who you send it to: your audience. Oh yeah, I'm the first to say that marketing is analysis, planning, strategy, and only then do we go to implementation and control. Therefore, before thinking about Specific Database what to include in the newsletter, think about who you have to send it to. The audience is your capital Why is your audience so important? The audience is made up of people who have given you their e-mail address! They have given you a great gift, they have given you sensitive data and they wish to receive special communications from you.



The audience is made up of a slice of the public that is already at an advanced stage in the funnel, they are one step away from buying. Do you know the 5A funnel? Aware, Appeal, Ask, Act, Advocate. They are people who are already in the Ask phase, , are asking you for information because they are directly interested in communicating with you. How to treat your audience? Your audience has signed up because they want to have something from you, they want information, they want to be updated.