Phone Number Database Best Practices

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If theanswer is “probably not”, then you need a different email — or you risk burningout your new subscriber quickly. Use storytelling techniques to get thereader’s attention. Remember, they don’t know much about you yet. Stories are apowerful tool for connection and trust-building. A well-chosen and well-toldstory can immerse your prospect into what it’s like to work with you. Think ofpersonal stories that will give your reader a glimpse into your personality,expertise, and experience. There are many great books about effective storystructure, and this topic alone could make for a whole other blog post. Fornow, keep in mind that a story is most effective when you can clearly define achallenge or the stakes, walk the reader through several different emotions,and provide closure.

Subjectlines matter, a lot. You may spend a Canada Phone Number List couple of hours refining your email to bejust right, but if you don’t have an intriguing subject line, chances are thatyour open rates will be disappointingly low. According to a digital marketingconsulting company Convince & Convert, 35% of email recipients open anemail based on the subject line alone. So, invest some time to come up with asubject line that piques the reader’s interest and gives them the reason to click“open”. Watch your open rates and unsubscribes. One or two people dropping offthe list is not a big indicator, but if the pattern indicates that asignificant percentage of subscribers opts out of your list on emai, perhapsyou should reassess that specific email.

Use emailto pre-announce events Are you planning to attend or host a local event? Emailis an excellent tool to inform prospects and clients about it. If you are goingto a local event and it’s open to the public, let your readers know and invitethem to join you. A targeted email blast can allow you to begin networking atan event before it ever starts. Before promoting your own event, keep thesebest practices in mind. Give your readers a reason to care about the event.Just because you have decided to host an educational seminar, a wine night, oran art auction isn’t enough to entice a prospect to show up. You need to letthem know why they can’t afford to miss it.