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If you're a founder, or someone in charge of strategic marketing, you need to read this book. It's one of those books that's clear and to the point, and can seriously help you break through if you're stuck thinking about your quarterly marketing planning. 18. Upstream Marketing Upstream Marketing: Unlock Growth Using the Combined Principles of Insight Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation, by Tim Koelzer, offers a refreshing take on marketing strategy.
This is one of those foundational books that shows you that digital marketing is just one piece of the equation. For a business to succeed, it needs to provide the best solution to its potential customers. And it must think about all the different principles of marketing and corporate strategy. This is a USA Phone Number List must read for any marketer, regardless of what position they hold. 19. CMO to CRO CMO to CRO: The Revenue Takeover by the Next Generation Executive CMO to CRO: The Revenue Takeover by the Next Generation Executive, by Mike Geller, Rolly Keenan, and Brandi Starr, is a book about revenue operations.
In the most simple business sense, marketing exists to make a business money. The money that a business makes is what keeps it alive to supply products to its customers, and to supply its employees with salaries and benefits. If a business is not making money, it will eventually die. If you're in charge of revenue growth, this is a must read. 20. Crushing It! Crushing It!: How Great Entrepreneurs Build Their Business Crushing It!: How Great Entrepreneurs Build Their Business, by Gary Vaynerchuk, is a classic. Gary V is coined for predicting the way brands should operate to get the most attention. This is a great book, with lots of valuable information. But, it should be noted that Gary does promote himself quite a bit as he runs a multi-million dollar marketing agency in New York.
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