Why Email Marketing is Important Benefits of Email Marketing

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New opening of an online parapharmacy while there is also aphysical store of a para pharmacy. We are going to start by detailing the prosand cons of each scenario so that when everyone reads it, they put themselvesin their place and are aware of the problems they may encounter. 1.1 Pharmacythat decides to bet on electronic commerce in parallel to physical commerce buthas no knowledge of how to manage electronic commerce. And let's start with aclear and direct message: We are going to start with this profile, which isusually the most complicated. This seller profile usually has two main errors:The first is that he is not aware of the dedication that an electronic businessneeds The second is that the stock of products that you have and want to linkto the online store are not the most suitable for an online para pharmacy.

That being said, in our experience these are the Canada B2C Email List actionsthat should be taken when running an online store for pharmacies. 1Categorization and web architecture The categorization must be structuredaccording to the demand for the product, a selection of keywords (hereinafterkeyword research), and the usability of the category tree to access each one ofthem as quickly as possible. It is one of the pillars of SEO for pharmacies.What complicates all this? Well, several factors: the pharmacy usually comes withan internal categorization that they use within the pharmacy, which isgenerally not adequate for e-commerce for pharmacies or para pharmacies. Inaddition, it usually has little segmentation of categories.

A good online para pharmacy architecture must ensure thatthe user can land on the product they are looking for with the minimum oflevels. In addition, that category must be named and described according to alogical keyword research criterion. j 1.1.2 Product Description This customerprofile usually works with internal management tools, which have databases withproducts already referenced with images, descriptions, and codes. Normallythese software companies provide a communication module so that the user cansynchronize the stock, price, codes, and more. What's the problem? thatthousands of pharmacies work with the same manager, with exactly the sameinformation, and that the first thing they do is synchronize all this productonline, ignoring that the rest of the colleagues in the sector have alsocarried out said action.