Chances are that your partners are referring

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a demonstration of your solution, a free trial period or even a consultation, you can use the lead scoring function of your CRM. Lead scoring consists of calculating and assigning a score or rating to each of your prospects. Giving a score, according to defined criteria, makes it possible to identify the propensity of the prospect to be quickly transformed into an opportunity and therefore into a quote. So certainly as far as we are concerned, the volume generated by a
conference in this phase is less than a recommendation or than the volume Specific Database of prospects from our website, but it remains a very qualitative lever. Conversion rates are also better, making them more likely to become a customer. Business partners Call them as you see fit: business provider, partners or nearbound (declination of inbound marketing and outbound). These are qualified opportunities brought by your trusted partners, from your ecosystem.

to the same customers. Prospects are signed 2 times faster (as for the "reco") than for incoming prospects. To do this, there are three steps 1. Identify its entire ecosystem 2. Share its information with its partners 3. Use customer data to cross-reference information The results are attractive at first sight and we should see this lever develop greatly in the coming months. In B2B, a publisher