How Chinese Regulations Affect Local NFT Marketing Strategies For brands who want to leverage NFTs to must be considered. Since NFTs are not linked to cryptocurrency marketers cannot expect tie ins with special coins or advocate NFTS for any potential financial benefits. Since the Chinese government prohibits cryptocurrency and NFT trading due to its high financial risk to consumers marketers must remember that promoting the purchase of NFTs as lucrative is illegal.
Corporate marketing departments in China may instead use traditional marketing methods for NFTs by pro mobile number list moting their intrinsic value. This relates to the value consumers attribute to an object for what it is and not for what it may bring them. NFTs should therefore be new exciting interesting and fresh and marketers must ensure that their audience would be happy just to own NFTs without gaining any financial gain from them. Unlike in international markets where the value of an NFT is viewed in terms of potential profit NFTs in China can only succeed based on creative artistic value.
Leading the way for NFTs in China are Ant Group Co. and Tencent Holdings Ltd. which have pioneered alliances of blockchains controlled by groups of private companies under the authority of the government. Ant which also operates Alipay the world’s largest digital payments platform launched a Treasure Project that allows galleries and museums to issue their digital collectibles based on its own blockchain technology. Understanding the Chinese Metaverse To adapt traditional messaging for the digital age marketers have to understand the Chinese metaverse which is a digital reality that has been gaining attention and popularity especially among the youth. Within the metaverse people may inhabit D avatars or act as regular users in places like chatrooms.
发表于 2023-4-8 18:28:49
