In this article we'll introduce you to the

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You read that right... Also, if we had to list companies in the language of Shakespeare, an eBook or even two would be necessary. We're hearing this term more and more, and while it's not new anymore or at least recent, sometimes sales and marketing teams in B2B still don't know it (yes...in business to business ).

In this article, we'll introduce you to the definition Specific Database of account-based marketing and its benefits. Definition of Account Based Marketing (ABM) account-based marketing We can translate ABM as "strategic account marketing". As for the already mentioned Smartketing, the well-known union of sales and marketing teams, this method consists in grouping two "services" by targeting only key accounts. Once identified, in terms of inbound marketing approach,

it's about developing personalized campaigns while incorporating approaches for each key account. In conclusion, it's about applying "one-to-one" marketing in the B2B world. So adapt content for each role, for each key account, and for each stage of the sales cycle. Target? Define a different and differentiated business approach by increasing your turnover by targeting only interested leads. So it's not a matter of doing business with