One of the ways to segment your clients is according to the type

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It is taken into account if you had contact or relationship with other banks. In this way, you will be able to limit how much information you must provide to optimize your experience . 3. Financial situation Here the objective economic capacity of the client to bear losses is analyzed . This will allow you to know if you are able to meet your obligations both in the short and long term. 4. Risk profile This aspect allows knowing the capacity to assume losses based on the profitability that can be obtained from an investment . Based on the risk you are willing to take, you can classify it from moderate to aggressive. 5. Objectives In this case, what the client seeks to achieve in their relationship with the bank is analyzed . Different subjective factors appear here, but they will serve to better understand customer expectations.

Find out more, read: Everything you need to know about customer expectations to improve your company's sales . 6. Needs At this point, it focuses on the objective circumstances of the market in which the client operates and that conform to the specific needs of the client . For example, his fiscal residence or the characteristics of the currency. What are the types of bank customers? Did you know that 62% of customers believe companies could Phone Number List personalize experiences more? For this, it is essential to analyze their behaviors, needs and expectations. When identifying your audience, it is key to divide it according to its common aspects . Next, you will be able to know different criteria to segment the types of clients of a bank.



Character of contractual relationship  of contract they have and the relationship with the time that it will last . Based on this criterion, the people or companies that interact with the bank will be divided into: Usual customers These types of bank customers enter into a permanent relationship . Also included here are those who carry out operations for large amounts, even if they do not extend over time. occasional customers In contrast to the previous ones, these types of bank customers do not establish permanent relationships and only carry out small operations with the bank . Retail banking profiles In this case, the segmentation criterion for the types of bank customers is based on their relationship with a retail bank, that is, one that is aimed at individuals or small companies.