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Then, at a later date, he just added a fourth phase, namely inviting potential customers to make a purchase . The inspiration from the AIDA model itself came when Lewis read psychological materials from William James, who is often known as the Father of American Psychology. Although this model has a long history, its relevance is still felt today. The proof, there are still many businesses that use this model when carrying out the marketing process. Then, how do you apply the AIDA model when doing marketing?

How to Use AIDA Concepts? Before using the AIDA concept, you should first find out the characteristics of your potential customers . Because, information about their interests, tastes and preferences will be a useful insight Phone Number List when implementing AIDA. If you already know the target market you want to reach, you can start with the first phase, which is attention. 1. Attention Attention is the phase where you have to try to attract the attention of your potential customers.



Because, the assumption is they don't know your business and the products you offer. By attracting their attention, it is hoped that potential consumers will know that your brand "exists" and they can also know what products you sell. So, the main goal in this phase is to increase brand awareness as much as possible. There are several activities that businesses usually carry out in this phase, such as: Create blog articles Uploading videos on YouTube Make posts on social media The essence of the three activities above is the same, namely creating content that can attract the attention of potential consumers .