It is close and welcoming Yes Pinterest is required for hotels pinterest hotels Not all brands have the potential to achieve great conversions on Pinterest The tourism sector definitely needs to have a presence on this social network Because basically for being a visual platform of great impact Branded content on Pinterest is essential in the hospitality marketing strategy because it attracts many users This tool is powerful to analyze the behavior of the target audience and to generate leads by linking to a landing page Playing with the different types of boards you can achieve a profile that is attractive enough for a person to be interested in your hosting always highlighting the characteristics that make you unique In addition the use of maps on the boards can also generate great benefits by highlighting your location Acquisition of digital users with.
Google My Business Acquisition of digital users google my business A key step in attracting digital users is to claim and optimize your Google My Business profile For large hotel chains it is necessary to claim the different profiles according to their location but without a doubt it is a worthwhile effort The profiles of this platform allow your business to appear in the results of Google searches specifically in its mobile number list recognition panel In addition this profile when properly optimized achieves better interaction with digital users since it gathers all the hotel information in one place Google My Business is full of useful information for users looking for information about a property such as links to your website social media profiles and contact forms As if that were not enough Google My Business is an important part of the SEO positioning strategy that organically contributes.
To your appearance in the first results Email Marketing as part of recruitment There are several email marketing campaigns that are essential in a strategy for the hotel sector They manage to capture more users generate conversions and retain existing customers Emails to measure Brand awareness It is a series of non invasive emails that seek to find out the opinion of users about your hotel They are generally divided into pre stay and post stay phases The idea is to measure your popularity through satisfaction surveys Lead nurturing It is a strategy that entails a process of accompaniment by the brand towards the user nourishing them with personalized content until they become the final customer Newsletters It is a complementary process to the content strategy in the blog of your website It is about attracting potential customers organically through an alternative tool to the blog promotions They are the emails that present the great offers for seasons and that seek to finish convincing leads to become customers paid campaigns.