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Google is then responsible for centralizing payments, while sellers take care of order management and delivery. This marketplace is accessible on Google Shopping, then on Google Assistant. On the other hand, in the United States, Google Shopping Actions is also on Google Express, as we already told you about in a previous article , but this service which integrates delivery into the sales process is not available in France. This marketplace has been tested in France since December thanks to a partnership with Boulanger, Fnac-Darty, Carrefour and Auchan. Since Google's announcement at the One to One show in Monaco.
Google Shopping Actions is now officially deployed in France. New partnerships have also been announced, notably with Conforama, Lacoste, Maison et Styles, etc. What is the benefit of Google Shopping Actions? For internet users Like all services fax list offered by Google, Shopping Actions has an ergonomic, intuitive and refined interface . A significant advantage that other marketplaces generally do not have. In addition, Google enjoys the trust of a majority of Internet users.
Facebook, Google's popularity rating is quite good. For Internet users, it is also a guarantee of security to make purchases on the Google platform . Finally, we must not forget that Google Shopping is originally a price comparator. Now, people can search for products, compare prices from different sellers and finally buy the selected product without leaving the Google Shopping Actions platform and enjoying a fast, simple and secure shopping experience . For sellers The advantages enjoyed by Internet users are therefore advantageous for distributors because they are conducive to e-commerce conversion.
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